Business-Solutions

Home / Business-Solutions / Marketing Automation

Marketing Automation

CRM

Customer is always right. Famous words express the importance of the customer in the sales process where the customer is considered the center of commercial activity and a basic substrate for sale. Nothing is easier than to buy goods for sale or provide support service for profit, but the whole difficulty lies in reaching to the targeted client and convince him to buy, then please him through after-sales service, so that the client becomes a point of  advertising  for the enterprise; consequently, increases sales opportunities and maximizes profits .

NAMA provides a CRM system for customer service through which you can record all data of the customers in addition to all enterprise activities with clients whether expected customers or the actual so that no information related to marketing, sales, and after-sale services may be wasted. This methodology helps the decision maker to expect future sales and consequently the financial position within the year periods

Instantaneous information about everything related to customers

Usually the marketing department at the beginning carries out marketing campaigns to get a list of potential and expected customers. Thereafter, sales department tries to turn them into actual customers. After that, the enterprise conveys the goods or provides the service for customers, and issues the invoices and follows up the collections.  Finally, the customer support department trains the customers if necessary, and responds to customer inquiries and resolves their problems.

NAMA provides a comprehensive CRM system to support all phases of dealing with customers. In just a few seconds, you can display all data related to a specific customer, recognize the extent of his satisfaction for the provided services, the number of his complains, and how the customer support deal with his requests. This way, CRM will be an actual mirror for decision maker to view all customers details and all phases of sales process.

Full support for marketing policies

Any information related to marketing or sale could be recorded in the system, where any marketing campaign, inquiry from any person, or Improvisational call,…etc could be recorded as a CRM lead that may be converted into a potential sale upon expecting that the customer is interested in any of the enterprise products. This potential sale may be converted into a sales quotation and consequently a real sales invoice. NAMA provides a comprehensive file for each phase that contains all customer data including contact information, mediators, products that the customer interested in, and other information.

Monitor targets and marketing plans  

NAMA supports defining scenarios for marketing and customer supports in all year periods in order to compare them with the actual work to recognize the extent of deviation; and consequently determine the success or failure in achieving planed targets for marketing and customer supports.

With NAMA, you can define monthly plans for marketing and customer supports so as to compare them with the actual activities for the enterprise employees to have instantaneous information about their commitments to their assigned tasks. For example, you can define a plan for a marketing employee to perform a specific number of phone calls to offer the enterprise products to a specific number of customers or an executions number of customer requests. The system will automatically compare these plans with the actual activities; and therefore, evaluate the employees working to make the right decision.

Define the contact ways with clients 

CRM system of NAMA adapts with the enterprise according to its abilities, where you can adjust the system to acknowledge the customers by the new items, services or solutions provided via Emails or SMS according to the enterprise capabilities.

Powerful system for assigning tasks

Dealing with customers before or after sale means the way of getting money, and then maximizing the enterprise resources;  therefore choosing the proper employee is a very important point. NAMA provides many organizational files for this purpose, where there is a special file for complaints, and another file for complaint resource, and a third file for the types of marketing campaigns. When working with this organizational environment taking into account the giant authorities system of NAMA, the tasks could be assigned to employees according to their expertise and trust granted for each of them. This way, the services and marketing campaigns will be performed in a very professional manner. Furthermore; the system supports issuing complete projects including their tasks, contacts, visits, and training related to the customer support, and linking these actions with specific employees so that defining  start and end date for all defined tasks and the project as a whole. This methodology helps the enterprise to measure the productivity for each employee and have enough information about the weak points for each of them.

Complete link between the system components

NAMA provides a complete link between the system components in order to execute the support procedures and move from a phase another in a flexible manner. For example, you can create a calling  and a visit documents via  the service contract. You can also monitor all support requests via the service contract. For another example, you can turn the complaint into a support request or escalate it via the complaint screen. The support request could be converted to Frequently Asked Questions (FAQ), where NAMA supports a specific file for FAQ. This way, all customer support procedures could be performed through the widows that leading to them, the matter which make from the system a comfortable environment to record marketing and support actions.

Reports will be designed according to customer desire

CRM Marketing campaigns executed within period (Per product, campaign employee)

Schedule of consolidated operating plans

Costs of marketing campaigns executed within period (expected, actual)